This spec spot for Wendy’s gave me a chance to flex a few muscles​: strong visual direction, clear product focus, and tight execution across a lot of moving parts. It’s one thing to come up with a fun idea, but making it land in 30 seconds is something else entirely. ​And that’s where good directing lives: in the tension between ​i​dea and execution.

Bringing this one to life meant staying hands-on from pre to post production​: shaping the concept, refining the script, building a team that could move fast without missing nuance, ​sourcing the right talent, and making sure voiceover, color, and sound all worked in ​h​armony.​ There’s a rhythm to building a spot like this​, and part of the work is knowing how to keep that rhythm intact all the way through.

Appreciate you taking a look.